Category: Paid campaigns

What actually is the Facebook learning phase? Know the factors that impact the learning phase? Dos and Don’ts!

A few years ago, Facebook rolled out the “Learning Phase” which visibly shows up in the ad set’s view under the delivery status column. The term “learning” pertains to the learning activity of the Facebook AI bot that uses machine learning (ML) to deliver ads. Facebook has migrated to a very complicated self-learning algorithm that […]