A few years ago, Facebook rolled out the “Learning Phase” which visibly shows up in the ad set’s view under the delivery status column. The term “learning” pertains to the learning activity of the Facebook AI bot that uses machine learning (ML) to deliver ads. Facebook has migrated to a very complicated self-learning algorithm that […]
Category: Paid campaigns
What is the right bid cap/cost cap that you should be setting for your business on Facebook?
When you look at the Facebook ads manager self-service platform for the first time you may feel a little intimidated by the bid strategy models displayed and wonder what they actually mean and as a result you try and refer the Facebook strategy guide but it doesn’t really tell you how much to bid and […]